Research and experience have shown that litter is the result of individual behavior. It is an individual choice to litter or to be careless in the handling of waste. Once litter is on the ground, it attracts more litter, begetting a myriad of consequences for both us and for the environment. A clean community, by contrast, actually discourages littering and improves the community appearance and quality of life.
We all have a role to play in the prevention of litter. It takes just one person, one school, one business, one organization to positively impact the behavior of others in their community.